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Ep 55: My Content Strategy with Bobby Klinck

By Bobby Klinck | YOG Podcast

Dec 04

If you’re an online entrepreneur, you’ve probably heard about the importance of developing a content strategy. The question is: what does one actually look like? I know it can be challenging to figure that out without concrete examples, so today I’m going to share the details of the plan I have in place for getting my content out there.

In this episode, I walk you through exactly what I’m doing with my own content, what my overall plan is, and the reasons behind the decisions I’ve made. You’ll hear about tactics I’ve had in place for a while, as well as areas I’ve been developing with an expert to help you grasp the basics of what a content strategy should look like and start putting together a plan for your business.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • My overall approach to content.
  • The six major parts of my content strategy.
  • Where my strategy differs from others.
  • Why your content needs to be stuff you’re actually interested in.
  • The benefits of having a Facebook group.
  • Why I don’t rely on Facebook as a primary connection source.
  • Various ways I deliver my content.
  • What quick tip videos are and how I use them.
  • The benefits of using video content.
  • How all the pieces of my content strategy fit together.

Ideas Worth Sharing:

You need to think through what you sell and how you’re going to sell it before you can really come up with your overall marketing plan. And your content plan is part of your marketing plan. - @bobbyklinck Click To Tweet The content I’m creating should be attracting people who would be interested in topics that would have some connection to the things I sell and to my overall business ecosystem. - @bobbyklinck Click To Tweet My content strategy is always looping back to other pieces of my free content. - @bobbyklinck Click To Tweet

Resources In Today’s Episode:

 

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About the Author

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.