If you’re an online entrepreneur, you’ve probably heard about the importance of developing a content strategy. The question is: what does one actually look like? I know it can be challenging to figure that out without concrete examples, so today I’m going to share the details of the plan I have in place for getting my content out there.
In this episode, I walk you through exactly what I’m doing with my own content, what my overall plan is, and the reasons behind the decisions I’ve made. You’ll hear about tactics I’ve had in place for a while, as well as areas I’ve been developing with an expert to help you grasp the basics of what a content strategy should look like and start putting together a plan for your business.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.