Today we’re going to be talking about a powerful opportunity that entrepreneurs and small business owners tend to miss out on: using videos as part of your content strategy. I’m not just talking about posting a Facebook Live video here and there; I’m talking about being strategic and using professional-looking video to market your business. And my guest today is here to explain how to do it easily, and without spending a ton of money.
Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. He joins this episode to share his advice on how to get started creating videos, tips for using them in your marketing, and why every entrepreneur should be taking advantage of this marketing tool.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.