Content strategy is where many online entrepreneurs and marketers get lost easily. This week is all about how to create and organize regular content in a way that serves your business the best. Starting with making a strategy to actually executing the content regularly, I’ll talk you through the process so that you can have a content calendar that will keep you on track for weeks or months to come.
Knowing your customer – who they are, where they hang out online and what they need is key to creating content that will legitimately draw people in. I emphasize the intentional creation of content that is right for your customer and also fits with your business plan – rather than posting randomly and sporadically. I’ll also explain why your content should all go back to one core piece of content and how to create, produce, promote and recycle this strategy over time.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.