Anyone starting a business is bound to make at least a few mistakes along the way, but there’s one thing I see so many entrepreneurs get wrong that I just had to address it today. Far too often, I see people go into business without taking the time to set up a plan. This not only leads to problems in the long run, but it also has many beginners spending lots of money learning how to sell products before they’ve even figured out what they’re going to sell.
Planning is everything when it comes to starting your own business, so this episode is all about the foundational steps you need to take in order to structure things the right way. Listen in to learn where every entrepreneur should begin when figuring out a business model, common pitfalls to avoid, and how to get everything set up well from both a business and legal perspective.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.