Today we’re going to be tackling an issue that I have to admit I still struggle with—even after we’ve covered it on this show. Specifically, we’re going to be talking about how to use LinkedIn as an entrepreneur. This social media platform is a powerful tool that is totally underutilized among entrepreneurs, so today I’ve brought Rebecca Vertucci to speak on the topic and give you a step-by-step guide on how to optimize your profile to speak to your ideal clients.
Rebecca is the founder of The Vertucci Group, and a proven expert on recruiting, hiring, social media marketing, and all things LinkedIn. As a Senior Customer Success Manager at LinkedIn, Rebecca consults with recruitment teams for global companies on how to use the platform and trains them on the development of their hiring, marketing, social media, and employer brand strategy needs.
In this episode, she shares her extensive knowledge and unique perspective on how to make the most of your LinkedIn profile. Listen in to hear how to set up a strong profile page, common mistakes to avoid, and advice for building your network in order to help you build your business.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.