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Ep 45: Optimizing Your LinkedIn Profile with Rebecca Vertucci

By Bobby Klinck | YOG Podcast

Sep 25

Today we’re going to be tackling an issue that I have to admit I still struggle with—even after we’ve covered it on this show. Specifically, we’re going to be talking about how to use LinkedIn as an entrepreneur. This social media platform is a powerful tool that is totally underutilized among entrepreneurs, so today I’ve brought Rebecca Vertucci to speak on the topic and give you a step-by-step guide on how to optimize your profile to speak to your ideal clients.

Rebecca is the founder of The Vertucci Group, and a proven expert on recruiting, hiring, social media marketing, and all things LinkedIn. As a Senior Customer Success Manager at LinkedIn, Rebecca consults with recruitment teams for global companies on how to use the platform and trains them on the development of their hiring, marketing, social media, and employer brand strategy needs.

In this episode, she shares her extensive knowledge and unique perspective on how to make the most of your LinkedIn profile. Listen in to hear how to set up a strong profile page, common mistakes to avoid, and advice for building your network in order to help you build your business.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • Why entrepreneurs should be on LinkedIn.
  • The misconception about how people typically interact on LinkedIn.
  • What makes a strong profile page.
  • The biggest mistake people make with their profiles on LinkedIn.
  • Why it’s so important to set up a company page.
  • Common mistakes people make when setting up their company page.
  • Two important steps to take after you set up your personal and company profile pages.
  • The “secret sauce” of LinkedIn.
  • What kind of content you should be putting out on LinkedIn.
  • How long posts should be.
  • The minimum number of posts entrepreneurs should be making.
  • How to improve your personal and professional relationships using LinkedIn.
  • What Rebecca says is the key to success on LinkedIn.
  • Strategies for building your network.

Ideas Worth Sharing:

There’s so much rich data available to you on LinkedIn that you can learn about a member—learn about a potential connection or a business relationship—that you really can’t learn on other platforms. - @RebeccaVertucci Click To Tweet When you’re thinking about yourself as an entrepreneur, and you’re thinking about your ideal client, {your LinkedIn summary} is an opportunity for them to learn who you are and how you can help them. - @RebeccaVertucci Click To Tweet You’ll be surprised who might find you just because you have the right keywords and you’ve presented yourself and spoken to your ideal client in a way that they’ve been waiting to find somebody like you, and finally they did. -… Click To Tweet

Resources In Today’s Episode:

 

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About the Author

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.