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Ep 44: How Viral Giveaways Will Grow Your Business with David Kelly

By Bobby Klinck | YOG Podcast

Sep 18

When it comes to online business and marketing, growing and getting the word out can be really frustrating and confusing. David Kelly joins me on the show to help us figure out how to reach the right people and grow effectively through viral giveaways. He explains exactly how to set up and promote a giveaway while sharing tons of tips on tools to use and what to give away.

We get into the details of timing, monetary value, partnering and more. David also talks about the worst things to give away and how many businesses go wrong when it comes to giveaways and how to avoid these issues. He emphasizes the importance of incentives and shares different ways to incentivize your audience in the right ways.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • How Vinyasa yoga helps him clear his mind and stay sharp.
  • What viral giveaways are and how they work.
  • The worst thing possible that you can give away.
  • The importance of giving away QUALITY leads.
  • Why your giveaway does NOT have to be expensive.
  • How you have a bigger social network than you think.
  • How to partner with others to create a quality giveaway.
  • How long the giveaway period should be.
  • Why LinkedIn is a great marketing tool.
  • How to set up coupon codes and use them in giveaways.
  • How people can avoid having too many bonus entry options.
  • The biggest mistakes people make with giveaways and how to avoid them.
  • How to incentivize people without discounts.

Ideas Worth Sharing:

I think people assume they need to give away a lot but the truth is, you don’t need to. - @dmkthinks Click To Tweet Not only is it good to virally share and incentivize people to virally share, it’s also really good to give bonus entries for people taking specific action. - @dmkthinks Click To Tweet Everyone’s just holding out hope that they’ll be the winner but when they find out that they’re not the winner, they decide to buy. - @dmkthinks Click To Tweet

Resources In Today’s Episode:

 

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About the Author

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.