When it comes to online business and marketing, growing and getting the word out can be really frustrating and confusing. David Kelly joins me on the show to help us figure out how to reach the right people and grow effectively through viral giveaways. He explains exactly how to set up and promote a giveaway while sharing tons of tips on tools to use and what to give away.
We get into the details of timing, monetary value, partnering and more. David also talks about the worst things to give away and how many businesses go wrong when it comes to giveaways and how to avoid these issues. He emphasizes the importance of incentives and shares different ways to incentivize your audience in the right ways.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.