The right to publicity, similar to the right to privacy, something that will most likely affect your online business in multiple areas. Bobby will be breaking down what the right to publicity is, what it covers, what it doesn’t cover and how you can make changes to your business and advertising processes that will protect you from future issues. He emphasizes the importance of getting consent or specific permission that will cover the bases.
From endorsements and testimonials to guest appearances and live events, Bobby outlines where you will need to gather consent and suggests ways to do this correctly. He breaks down each area where the right to publicity comes up and how to navigate them specifically. He also discusses how the laws differ from state to state and how you can cover yourself legally in a general way that can keep you safe from state to state.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.