Menu

Ep 40: Right to Publicity with Bobby Klinck

By Bobby Klinck | YOG Podcast

Aug 21

The right to publicity, similar to the right to privacy, something that will most likely affect your online business in multiple areas. Bobby will be breaking down what the right to publicity is, what it covers, what it doesn’t cover and how you can make changes to your business and advertising processes that will protect you from future issues. He emphasizes the importance of getting consent or specific permission that will cover the bases.

From endorsements and testimonials to guest appearances and live events, Bobby outlines where you will need to gather consent and suggests ways to do this correctly. He breaks down each area where the right to publicity comes up and how to navigate them specifically. He also discusses how the laws differ from state to state and how you can cover yourself legally in a general way that can keep you safe from state to state.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • Defining the right to publicity and what’s protected.
  • What you need to do to not get in trouble in this area.
  • Specific trouble spots for businesses and practices to adopt.
  • How to use someone’s likeness and how to get the correct consent.
  • The importance of checking the specific requirements in your state.
  • Explaining specific areas where you need to use the right processes.
  • Methods to collecting consent easily and effectively.

Ideas Worth Sharing:

It’s a pretty broadly defined right but it’s something we confront on a daily basis as online entrepreneurs. - @bobbyklinck Click To Tweet Get written consents, written releases before getting to use someone’s name, image or likeness in your material. - @bobbyklinck Click To Tweet There aren’t right to publicity police out there looking to find violations. This only comes up if a person complains about what you’re doing. - @bobbyklinck Click To Tweet

Resources In Today’s Episode:

 

Enjoy the show? Use the Links Below to Subscribe:

itunes2

stitcher-300x106 (1)

About the Author

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.