In this episode, Bobby is addressing a subject that is often brought up in entrepreneur circles and is extremely important to anyone who creates content of any kind. He will explain what copyright law is for, what it covers, how to protect you from being copied and how to enforce your rights. Bobby also goes over the basic process that you can go through to protect your work and marks.
Bobby shares the priority importance of registering and protecting marks and what might need to be enforced. The issue of potentially copying someone else’s work is also an issue of concern so Bobby shows how and when you can use other peoples’ work safely. He talks about how to properly use and mimic other peoples’ work in safe and fair ways while avoiding common copy-related issues.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.