Today, Bobby is going to talk about a subject that is near and dear to his heart – written contracts. He shares his personal stories where written contracts either ruined or saved relationships and partnerships. He gives us some great insight into what he learned from those situations and why it’s so important to have everything important about your business (and life) in writing.
Bobby points out where most people leave gaps in their agreements and create confusion and problems down the road. In order to avoid this, he teaches a basic mantra and a few simple guidelines for laying out and planning a thorough agreement that protects everyone involved. From ensuring agreement up front to solving disputes and resolving memory issues later on, written agreements are extremely important and need to be thought through in order to be effective.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.