Choosing the right name can be one of the most important and time-consuming parts of setting up your business, but it can also be one of the most costly if you don’t take the right steps to protect yourself. So today’s legal mini-training is all about an area that entrepreneurs overlook far too often: trademark law.
This applies not only to naming your business, but also to naming signature products, podcasts, etc., and it’s something that every entrepreneur needs to understand to avoid expensive disputes down the line. In this episode, you’ll learn the common areas of concern where trademark law can come up, how to make sure the name you want to use (or are already using) isn’t covered by someone else’s trademark, and the crucial steps you need to take in order to protect yourself and your business.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.