Copywriting has a huge impact on making a sale so it’s important to go about it in the right way. Tarzan Kay is a launch strategist and copywriter who will join us today on the show to share her best tips and secrets to creating impactful copy, solid sales pages and much more. She shares many of the tactics she uses and teaches us how to use them in the right way that provide the right information in an honest and purposeful way.
Tarzan also gets into some of the biggest misconceptions and mistakes that people make when trying to create copy. She explains how to avoid these mistakes and shares the importance of things like a long form sales page, emails and practice. Tarzan also covers the issue of being “salesy” and makes an interesting point about why many people are afraid to ask for a sale and why we need to get past that.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.