Menu

Ep 031: How to Use Facebook Ads and Build Sales Funnels That Work with Emily Hirsh

By Bobby Klinck | YOG Podcast

Jun 19

Some of the most valuable marketing tools are at the tips of your fingers but if you don’t know how to properly optimize them, they won’t work. Emily Hirsh joins us on the show today to share her expertise on Facebook ads and sales funnels. She knows the secret sauce that allows these marketing tools to work well for any business and give you the best bang for your buck.

Emily discusses the importance of using a funnel experience and ads that are relatable to your target audience and how to create an experience that sells them before they click. She also dives into the importance of testing your audiences and then how to target your ads correctly and diligently retarget them later. Emily fully explains what a “Trip-wire” is, and other techniques she uses to deliver value, catch attention and gain loyal customers.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • What exactly a sales funnel is.
  • How do sales funnels play out in the online world.
  • Why you should be thinking in terms of funnels rather than products.
  • Why sales funnels get a bad rap and how to avoid that with your customers.
  • What a “trip-wire” is and how to use that to gain loyal customers.
  • Where to start the funnel.
  • Why facebook ads are so powerful and a valuable marketing tool.
  • Why retargeting is one of the most powerful tools to use.
  • How people can start to find good targeting sets.
  • What a good cost per lead tends to be.
  • What the key is to an amazing facebook ad.
  • The importance of images and what kinds tend to work.

Ideas Worth Sharing:

What do you think people need to know and learn about you before they are ready to buy whatever that end result is? – and so that’s where you can then create that journey. You don’t have to be salesy or scammy. -@emilyhirsh_ Click To Tweet You don’t want it to feel like a spammy ad, you want it to feel like, “Wow, I really related to that.” -@emilyhirsh_ Click To Tweet The Facebook ad should do the convincing. Especially for opt-ins. They should just be going, clicking and signing up. -@emilyhirsh_ Click To Tweet

Resources In Today’s Episode:

 

Enjoy the show? Use the Links Below to Subscribe:

itunes2

stitcher-300x106 (1)

About the Author

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.