Some of the most valuable marketing tools are at the tips of your fingers but if you don’t know how to properly optimize them, they won’t work. Emily Hirsh joins us on the show today to share her expertise on Facebook ads and sales funnels. She knows the secret sauce that allows these marketing tools to work well for any business and give you the best bang for your buck.
Emily discusses the importance of using a funnel experience and ads that are relatable to your target audience and how to create an experience that sells them before they click. She also dives into the importance of testing your audiences and then how to target your ads correctly and diligently retarget them later. Emily fully explains what a “Trip-wire” is, and other techniques she uses to deliver value, catch attention and gain loyal customers.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.