Today I’m excited to talk about something that I know a lot of entrepreneurs struggle with: generating leads. We all know how important it is, yet so many of us are going in blind—or don’t really know where to start. So today I have Tom Poland, entrepreneur and bestselling author of LEADSOLOGY®: THE SCIENCE OF BEING IN DEMAND, on the show to share his expertise and valuable advice on the subject.
Tom started his first business at age 24 and has gone on to start and sell four others, taking two of them international. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth, Richard Koch of The 80/20 Principle, and many others. Now Tom’s focus is on helping coaches, advisors, consultants, and other online entrepreneurs generate a weekly flow of highly qualified inbound new client inquiries, and he joins this episode to discuss his methods for doing just that.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.