This episode is going to be completely different from any I’ve done in the past. Instead of having a guest today, I’m going to give you an autopsy of the Online Genius Membership Site launch I went through earlier this month. While I had some good results, I also made a lot of mistakes, and I think you can learn some valuable lessons from my experience.
So I’m going to share it all and give you a complete behind-the-scenes view of what doing a launch is really like. Listen in to hear the whole story, from what led me to launch the way I did and the mistakes I made, to the things I did well and key takeaways that will help anyone who plans to do a launch in the future.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.