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Ep 026: Charging What You’re Worth with Heather McKay

By Bobby Klinck | YOG Podcast

May 15

Today we’re going to be talking about an important subject that so many online entrepreneurs struggle with: charging what you are worth. I know how challenging this can be, and early in my own business, I constantly fell into the trap of underpricing things—even though I always found myself regretting it later. This is something that we all need to get over as entrepreneurs, and my guest today is going to help us with that.

Heather McKay is an internationally award-winning wedding photographer and a business mentor for creatives who struggle with charging what they are worth. She’s been running a successful photography business for the last 15 years, and she teaches other photographers how to run a business that supports their lifestyle. In this episode, Heather shares exactly what holds entrepreneurs back from charging full price for their products or services, and what we can do to overcome this common issue.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • What gets in the way of entrepreneurs actually charging what they’re worth.
  • How to get beyond the fear or discomfort around charging fair prices.
  • Advice for dealing with friends and family members who ask for discounts.
  • The ironic problem that comes with providing services for less than they’re worth.
  • Why Heather says charging what your competitors charge is the worst way to go about setting your prices.
  • How to establish why people should pay full price for your services.
  • Common pitfalls people face when trying to set their prices.
  • The simplest thing you can do to get on the right track toward charging what you’re actually worth.
  • Why you should always get your business transactions in writing.

Ideas Worth Sharing:

I really challenge people to start straight out of the gate charging real prices. I know that’s not popular … but my mortgage isn’t going to pay itself. -@aparallaxlife Click To Tweet If {people} really come to you because of a discount, they’re only ever going to wait for another discount. They’re never going to pay your full price. -@aparallaxlife Click To Tweet When you start charging stuff that’s out of your comfort zone, you put in more effort for that client and you bring yourself up to that standard in your mind. -@aparallaxlife Click To Tweet

Resources In Today’s Episode:

 

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About the Author

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.

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