Today we’re going to be talking about an important subject that so many online entrepreneurs struggle with: charging what you are worth. I know how challenging this can be, and early in my own business, I constantly fell into the trap of underpricing things—even though I always found myself regretting it later. This is something that we all need to get over as entrepreneurs, and my guest today is going to help us with that.
Heather McKay is an internationally award-winning wedding photographer and a business mentor for creatives who struggle with charging what they are worth. She’s been running a successful photography business for the last 15 years, and she teaches other photographers how to run a business that supports their lifestyle. In this episode, Heather shares exactly what holds entrepreneurs back from charging full price for their products or services, and what we can do to overcome this common issue.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.