Today we’re going to be talking about a skill that I think we all too often overlook: storytelling. More specifically, I’m talking about using stories as the basis for how we communicate with our tribes and potential customers. With so many competitors out there, a great story is the best way to set yourself apart. So what does it take to build a brand story that resonates with your audience? Today’s guest expert is here to tell us.
Christie Bilbrey is a marketing and story strategist who works with business owners to view their stories differently and develop their confidence while sharing their heart, expertise, and journey in well-packaged stories sprinkled throughout their marketing. In essence, she teaches business owners how to turn their personal stories into potent, effective sales tools. In this episode, Christie shares what makes a great brand story, how to build your own and use it to connect with your audience, and so much more.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.