Content marketing is constantly changing and evolving which makes it a difficult but exciting area to be involved in. Brian Basilico has been in the business for a while and joins us today to share his expertise on content marketing and sales. From his Marketing Trifecta to the concept of infotainment, he shows us how to shift your thinking and solve problems in a creative and fun way.
Brian does a great job of breaking down content marketing and what you should be paying attention to in order to get more traffic and business. He emphasizes the importance of knowing how to understand and use google analytics to help you understand and serve your customers better. Brian also helps us get past the blocks that make it difficult to put out content regularly and why you should create assets rather than just content.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.