It’s no secret that marketing these days is quite overwhelming, time consuming and chaotic. This is the exact reason why our guest, Amy Porterfield, is adamant about the need to keep your marketing strategy simple. She also discusses why your business plan should be simple as well and how you can get started in marketing or any kind of business just by keeping things simple and making decisions.
Decision fatigue is a real thing and overwhelm is a constant plague of entrepreneurs and business minded people everywhere. Amy gives us some great strategies to fight back against these crippling and creativity killing aspects of your work. She also shares the importance of starting an email list immediately and gives clear info on how to get started on that now, no matter what level you’re at.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.