Ep 022: How to Get Clients Organically Without Paid Advertising with Marc Mawhinney

By Bobby Klinck | YOG Podcast

Apr 17

You don’t have to break the bank if your marketing strategy is on point. Marc Mawhinney joins in on the show today to share his techniques to leverage various forms of marketing to gain great clients without paying for ads. He emphasizes the importance of working with the right clients and providing services you enjoy and believe in.

Marc also talks about difficult aspects of coaching businesses where many people get hung up. Specifically, where to draw the line with freebies and why it’s important to not be afraid to sell. He also touches on important subjects like finding a niche, providing value, creating habits and more.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • How being a twin showed him the advantages of teamwork and working with others to find success.
  • Why it’s important to start with coaching and how that helps develop your skills and business.
  • Why the definition of coaching is made more complicated than necessary.
  • The biggest mistakes people make while starting a coaching business.
  • The importance of having a focused niche and tips on how to find yours.
  • The downfall of working with people you dislike or doing something just because it’s good money.
  • How much to give away for free and when to make the pitch.
  • The most important pieces to put together to get organic marketing going strong.
  • How he built up his writing skills and is able to write daily emails in very little time.

Ideas Worth Sharing:

I would just commit to a daily something. A daily something is something you do every day that you enjoy and something that will get results. -@MarcMawhinney Click To Tweet The coach is there to help people get from point A to point B. -@MarcMawhinney Click To Tweet Don’t just chase the almighty dollar. If you do that, it’s going to be more difficult. Instead, go for people or a market you actually enjoy and you're good at. -@MarcMawhinney Click To Tweet

Resources In Today’s Episode:


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About the Author

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.

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