Most people think of branding as simply a business title and image but it’s much more than that. Loren Weisman is a branding specialist who is joining us on the show to give some valuable tips on how to make the most of your brand. Seeing the big picture when it comes to the personal effect your brand has on people, as well as what legalities and complexities go into branding will change how you prioritize branding in your business.
Loren explains what a brand foundation is and why it is so important to establish a secure and valuable foundation for your brand. He gives tips on how to do this as well as some insight into the legalities of deciding on a brand and how to use it wisely throughout all of your sites and products. We wrap up with a discussion on how important it is to be consistent with your content and how to maximize the impact of your content across all channels in an simple and non-time consuming way.
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Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.