Welcome to the first episode of the Online Genius Podcast with Bobby Klinck as your host. This show will focus on providing you information and actionable steps to build and protect your business online. Picking the brains of experts in the industry as well as providing short legal lessons to help you gain insight on how your business’ online presence can improve and have more of an impact.
Liz Theresa, a copywriting and web design expert, joins us this episode to share her valuable expertise and wisdom on creating clear copy and a clean web page. She has some really good advice on how to steer clear of boring or overly cheesy copy on your page and stick with what is easy and clear for the reader. Liz also emphasizes the importance of telling your story and keeping it in line with your image and brand so people are able to understand and trust you more. She shares a few insights about how best to arrange your site and we close with Liz’s description of the difference between a designer and developer and how important both of them are to the outcome of your website.
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